Strictly necessary
These technologies support authentication, session continuity, consent records and security. They are not used for advertising by IdeaDrive and cannot be disabled through the preference center where they are necessary to provide a feature requested by the user. Stripe payment and fraud-prevention technologies are used when a user requests checkout and are separately identified as payment technologies in the inventory above.
Analytics
Amplitude and Google Analytics measure how users interact with IdeaDrive, including pages or screens visited, feature events, session information, device/browser information, approximate location, referral and campaign information, and technical performance. Amplitude is configured with a United States data center and a 12-month analytics retention period. The Google Analytics 4 property is configured with a maximum user-level and event-level retention period of 14 months; standard aggregated reports may remain available for longer under Google's documented retention behavior.
Amplitude and Google Analytics are used only for product and website analytics at launch. IdeaDrive does not use Google Ads, advertising personalization, remarketing or conversion-tracking integrations at launch.
Amplitude tracking and the Google Analytics tag must not initialize before the required analytics consent is received. The launch configuration uses a basic consent approach that blocks Google Analytics before consent rather than sending cookieless measurement pings. Rejecting or later disabling analytics should stop further analytics tracking and clear optional Amplitude and Google Analytics browser storage where technically possible.
Email tracking
Transactional and marketing emails are delivered through Resend. Where enabled, marketing emails may use pixels or redirect links to record delivery, opens or clicks. Marketing emails include an unsubscribe mechanism. A user may also request an opt-out at info@tallumfoundry.com.